Shades EQ Hair Gloss: Benefits, Treatments & More | Redken

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Update Date: 04 Aug 2026

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Redken Shades EQ Gloss: The #1 Demi-Permanent Hair Color for Pros Redken

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ABOUT SHADES EQ

Redken’s Shades EQ isn’t your run-of-the-mil hair gloss. It is the #1 demi-permanent hair color in the world* for a reason! This professional hair color service provides healthy-looking and feeling hair, refreshes and enhances color, and gives incredible shine and condition - all in just 20 minutes! Whether you want to try a new shade of blonde, brunette, red, or anything in between, a Shades EQ Gloss service will help you flirt with a new color without the commitment. Read on to learn more about hair glosses and Shades EQ.

WHAT IS A HAIR GLOSS?

Let's start with the basics. A hair gloss, like Shades EQ, is a versatile professional hair color service offered in salons. Glosses are a form of demi-permanent hair color used to tone, color-correct, and refresh color while enhancing your hair’s natural shine.

A gentler form of hair color, a gloss is a low-commitment hair color service that provides hair with high shine and a subtle wash of color while improving the look and feel of hair. Looking to try a new shade or change your hair color for the first time? The demi-permanent gloss will fade gradually over time, meaning you won’t get harsh root regrowth. With results that can last anywhere from 4-6 weeks, a hair gloss service is the perfect way to try that new shade while achieving shiny, healthy-looking hair.

There are countless reasons to get a Shades EQ Gloss service. Read on to learn more about hair glosses and see the magic of Shades EQ.

REASONS TO GET A HAIR GLOSS

Photo credit: @angiedijohn_hair

Hair glosses are one of the most versatile professional hair treatments out there. On top of beautiful and personalized end results, the right gloss will have health benefits for your strands. When you get a Shades EQ Gloss, you'll leave the salon with healthier looking and feeling hair. Shades EQ is a hair color that thinks it's a conditioner, delivering fast, professional color with beautiful shine to all hair types and textures. Our gloss is made without harsh ammonia and features an acidic formula that brings your hair pH back to a healthy level. Not only will you have a stunning looking finish, you'll leave your appointment with healthy, conditioned hair that looks and feels amazing. Whether you're looking for ways to maintain your salon-fresh color or want to achieve that glass hair finish, there are countless reasons to try a hair gloss. Here are some of the top benefits and reasons to get a hair gloss.

Photo Credit : @daphnejdiaz

1. COLOR WITHOUT COMMITMENT

Looking to try out a new color or want a little boost? A gloss is the perfect solution. Since tinted hair glosses gradually fade over time, your strands will be left without the visible roots or regrowth that comes with permanent hair color. Since Shades EQ is a gloss, it doesn’t lift or lighten the color of your hair. It’s formulated with just enough pigment to renew and improve the overall tone of your hair color without drying out your ends. Stylists turn to this service if they’re looking to enhance a client’s natural color or reinvigorate previously colored hair. It’s their go-to service for ensuring glossy, rich strands every time. .

Photo Credit : @beeblondor

2. REFRESH HAIRCOLOR BETWEEN APPOINTMENTS

Unfortunately, hair color will only last so long on your strands before it begins to fade. Using a hair gloss is the perfect way to quickly refresh dulling hair color between coloring services. Once applied to the hair, the gloss perfects, tones, and color-corrects any hair color imperfections that have occurred since your last visit. Say goodbye to faded ends, dulling blonde hair, and discolored looking strands. With Shades EQ gloss, you can transform your hair color in just 20 minutes!

3. ENHANCE YOUR NATURAL BEAUTY WITH A CLEAR GLOSS

Perhaps you love your natural hair color and don't want to change a thing, but you're still looking for that incredible shine and healthy feel. That's where a Shades EQ Clear Gloss service comes in! This amazing service delivers all the conditioning, strengthening, and shine-boosting benefits of a Shades EQ Gloss, but without adding any color. It's the perfect way to infuse your hair with reflective shine and a super-smooth finish, making your natural shade look even more vibrant and beautiful.

Photo Credit : @balayageandblush

4. GET GLASS HAIR

If you've fallen in love with the glass hair trend that's taken over the internet, we've got good news! Hair glosses are like an Instagram filter, IRL. They help to add vibrancy and shine to your hair no matter what your lighting situation is. Whether you choose a tint of color or stick to your color with a clear gloss service, a gloss treatment enhances your hair's natural shine for sleek, reflective hair. One of the main benefits of Shades EQ Gloss is that it works by closing the cuticle of the hair and creating a smooth surface for light to reflect off of. Basically, it puts a spotlight on your strands and ramps up the overall vivacity of your hair.

5. GET A HAIR PICK-ME-UP

Sometimes your hair just needs a little TLC! Whether you're craving that salon-fresh feeling or want to refresh your look, a hair gloss service is one of the best forms of self-care. In only 20 minutes, a Shades EQ Gloss will transform your stands. Our gloss is infused with amino acids that condition hair, while our acidic formula balances your hair's pH for stronger strands. Book yourself a gloss and leave the salon with healthier-looking and feeling hair.

Photo Credit : @philipforesto

6. SUBTLE COLOR CHANGES

With hair glosses, your color change can look very natural and subtle. For instance, sometimes when the hair is bleached, it can look very yellow due to the hair’s natural undertones. By adding a gloss, your stylist can tone down that yellowness and add in a new hue. So, the hair will still be blonde, but the gloss will allow your stylist to make the color either more golden, ashy-toned blonde, or any other variation they choose! Think of hair glosses as the perfect final touch to your hair coloring service.

Photo Credit : @_mymyhair

HOW OFTEN SHOULD I GET A GLOSS?

A Shades EQ hair gloss service is a low-commitment hair color service that provides hair with high shine and a subtle wash of color that lasts up to 28 shampoos. Since it’s a gloss, you don’t need to worry about visible regrowth, but you will need to revisit your stylist to get a fresh application once your gloss has faded. To keep your hair looking and feeling healthy, book your next appointment 4 to 6 weeks after your gloss.

Because Shades EQ is such a versatile product, you can flirt with almost any hair color imaginable. Are you dying to try the cool new greige blonde or looking to play around with deep, rich browns? Or maybe a pastel shade? Talk to your stylist and ask for a Shades EQ Hair Gloss Service!

ACIDIC HAIRCOLOR FOR HEALTHIER HAIR

To understand the importance of acidic hair color, it's important to know that hair is at its healthiest when it has a pH of 4.5-5.5. Maintaining this natural acidity is necessary to avoid frizz, dryness and hair breakage.

You can get a Shades EQ Gloss service at any time, but it is critical to get a Shades EQ Gloss post-lightening services. When your hair is lightened, it goes into an alkaline state, and if it stays there for a long period of time, this is where damage can be incurred. This is where Shades EQ’s acidic formula comes in. The acidic formula offers gentle processing on the hair while returning hair to a healthy pH. This also allows the cuticle to lay smoothly again, protecting from further damage and providing outstanding condition and shine benefits across endless shades.

Why is that?

When your hair is lightened, it goes into an alkaline state, and if it stays there for a long period of time, this is where damage can be incurred. This is where Shades EQ’s acidic formula comes in.

BOOK YOUR SHADES EQ APPOINTMENT NOW

Ready to achieve your dream hair? Find a Shades EQ Salon near you and work with your stylist to create personalized results that match your goals.

From boosting shine and enhancing your natural color to trying out a new shade, the possibilities are endless with Shades EQ.

BOOST YOUR SHADES EQ SHINE AT HOME

While a haircare regimen for color-treated hair is key for everyone with colored hair, Redken changed the game. Acidic Color Gloss, Redken's salon-inspired glossing range helps extend color, conditioning, and salon-like shine. The Shampoo, Conditioner, Leave-In Treatment, and Lightweight Shine Oil are all you need to maintain your Shades EQ color in-between salon visits.

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*Based on Kline 2023 Professional Hair Color Global Market

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